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SELLERS

YOUR HOME'S VALUE

STEP 1 | GET TO KNOW YOUR OPTIONS

If you’re thinking about selling your home on your own rather than working with an experienced real estate agent, be prepared for a significant time and energy commitment! Selling without an agent is possible, but it may not be the best choice if you’re pressed for time or prefer to avoid the extra work involved.

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For a lighter alternative, consider assist-to-sell programs offered by many agents, which typically include yard signs, a marketing plan, and flyers at a reasonable cost. Most people find that they lack the time or resources that an agent can provide, so hiring a dedicated professional who’s focused on maximizing your sale price can be highly beneficial.

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Whether you decide to hire an agent or go it alone, it’s essential to do your homework! Here’s a checklist to guide you through the process:

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INVESTIGATE YOUR PROPERTY

If you haven’t already, get familiar with key details about your property, such as property taxes, zoning, lot size, square footage, and the terms of your current loan.

STUDY MARKET CONDITIONS AND LOCAL PROPERTY LAWS

What are similar properties in your area selling for, and under what terms? What property disclosure laws should you be aware of?

SET YOUR PRICE

After gathering details about your home and reviewing the sale prices of similar properties in your area, set a realistic listing price.

EXPLORE THE DIFFERENT FINANCING OPTIONS

Reach out to local lenders to understand the financing options available for potential buyers. Being informed in advance can make a strong impression and prevent any loss of interest due to gaps in knowledge.

PERFORM A WALK-THROUGH

Examine your home from the perspective of both a prospective buyer and an inspector. Make a list of any items that need repairs or replacements. Consider factors such as:

STEP 2 | THE WALK-THROUGH

OUTSIDE​

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Ensure the home’s exterior is inviting and well-maintained. Check if it needs a fresh coat of paint, and make sure the lawn or landscaping is tidy and attractive. For condos, focus on making the front door and balcony appealing. Inspect windows, doors, the roof, and gutters for good condition, and keep outdoor areas neat by cutting grass, trimming hedges, sweeping leaves, and putting away any toys or equipment.

INSIDE​

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Ensure the home’s exterior is inviting and well-maintained. Check if it needs a fresh coat of paint, and make sure the lawn or landscaping is tidy and attractive. For condos, focus on making the front door and balcony appealing. Inspect windows, doors, the roof, and gutters for good condition, and keep outdoor areas neat by cutting grass, trimming hedges, sweeping leaves, and putting away any toys or equipment.

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STEP 3 | GET TO KNOW THE NEIGHBORHOOD

Most prospective buyers will want to know about the neighborhood, including details on local schools, shopping, parks, and transportation options. Familiarizing yourself with these aspects not only helps you answer their questions confidently but also ensures you understand the community you’re investing in.

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The JBRE Team has achieved remarkable success in luxury residential real estate across Northern Arizona and is among the industry’s most connected and experienced agents. JBRE's extensive network, deep market knowledge, and relentless dedication set them apart. Supported by the national strength of Coldwell Banker, they offer unparalleled resources, delivering exceptional service to every client.

NATIONALLY CONNECTED

NEARLY 100 MILLION

Sold In 2024

OVER 100 MILLION

Targeted In 2025

UNPARRALLED MARKETING STRATEGY

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SELLING YOUR HOME

IT'S YOUR MOVE

STEP 1: GOAL-SETTING

Outlining Your Objectives

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  • What is your motivation to sell?

  • What is your timeline to move?

  • Where are you moving?

  • What are your priorities?

Your Home: Planning Exercise​

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  • Outline the features and benefits of your home

  • Determine key differentiators based on active inventory

Understanding the Market​

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  • Market dynamics: macro vs micro

  • Market Forces: Supply & Demand

  • Market Forces: Supply & Demand

  • Analysis of Active, Pending, & Sold Transactions

  • Personal Timing & Seasonal Considerations

STEP 2: LISTING DETAILS

Finalize Documentation & Contractual Agreements​

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  • Complete Any Property Improvements

  • Engage Staging Consultant

  • Engage Photography and Media Professional

  • Organize Trusted Advisor Meeting

  • Define Launch Timeline

Marketing Strategy​

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  • Property Launch Collateral

  • Traditional Regional Advertising

  • JBRE Digital Marketing Plan

  • JBRE Social Media Strategy

  • Broker Network Exposure

  • Showing Strategy

  • Cross Marketing Strategy

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STEP 4 | INTRODUCE THE PROPERTY

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Launching the Marketing Plan

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  • Creating the Perception of Value

  • Attracting & Qualifying Potential Buyers

  • Monitor Interest

  • Weekly Updates & Communication Strategy

  • Respond to Changes in the Market

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Negotiating Strategies

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  • Procure Written Offers

  • Qualify & Analyze the Merits of Each Offer

  • Strategically Respond to Offers

  • Negotiate to Optimize Price & Terms

  • Multiple Offer Process & Back-Up Offer Strategies

STEP 5 | ESCROW PROCESS

Step 5: Escrow Process

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  • Complete Disclosures​

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Closing

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  • Transitioning from the Property

  • Final Documentation

  • Closing & Celebrations

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Working Together Again

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  • Staying in Touch & Keeping You Informed About The Market

  • Feedback, Testimonials, & Referrals

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Casual Meeting

LOOKING TO SELL

YOUR HOME?

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